About us
Why work with us
We connect furniture, kitchen, flooring, door and panel manufacturers in Europe, the Americas, Africa and Oceania with the world's leading surface-material producers. By sourcing globally, we help our customers reduce material costs while staying at the forefront of design, haptics and materiality: design, quality and availability without compromise. Our vision is to be the connection between leading surface-material producers and manufacturers around the world.
Team
An agile team of 10 specialists, headquartered in Switzerland with a showroom in the Netherlands. Our 7 commercial professionals average more than 20 years in the woodworking industry, each local to their market and customers, speaking their language. We pride ourselves on being good listeners and pushing boundaries for our customers. Honesty, loyalty and living up to our promises are at the core of our company values.
max betzler
Max founded Betzler Group in January 2023 to fill a gap in the consulting and supply chain of the surface-materials industry; in 2025 Betzler Group AG was established in Pfäffikon, Switzerland. A German attorney at law, he worked for international law firms and in insurance before entering the woodworking industry in 2005. For close to two decades he was part of the global executive team of one of the world's leading surface-material manufacturers. He headed its business in North America, South America and Oceania before becoming the group's Chief Sales and Marketing Officer. He knows what works where, and who can make it happen.