about

betzler Group

who we are

BETZLER GROUP is a global consulting and trading company based in Amsterdam with customers all over the world.

YOUR SUCCESS IS OUR BUSINESS! We focus on providing European, American and Oceanian manufacturers of Furniture, Kitchens, Doors, Wall Coverings, Panels, Flooring secondary raw materials that allow them to grow their sales in a profitable manner.

OUR VISION IS TO BE THE #1 SUPPLIER OF LEADING MANUFACTURERS IN THE WOODWORKING INDUSTRY IN EUROPE, AMERICA and OCEANIA.

TEAM

The team is made up of highly driven and passionate people that understand market dynamics. Every member of the commercial team has a strong product knowledge and network in the local market. We pride ourselves on being good listeners and pushing boundaries for our customers. Honesty, loyalty and living up to our promises are at the core of our company values.

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our categories

Check out our entire product range by viewing each of our categories.

meet the founder

max betzler

Max Betzler is the founder and Managing Director of BETZLER GROUP B.V. He is a German attorney at law and has worked for international law firms and in the Insurance Industry before he entered the woodworking industry in 2005. Max headed the business activities of one of the leading global manufacturers of surface products in the world in North America, South America and Oceania before becoming the Group`s Global Director of Sales and Marketing. Max is committed to leading the change in order assure the competitiveness and success of its customers. He is passionate about long lasting business relationships and speaking the truth. He knows what works where and who can make it happen.